My Entrepreneurial Journey in EdTech

Sethira is the personal brand of Raja Thirupathi Selvaraj, an entrepreneur, founder, and digital growth strategist focused on AI-driven marketing, entrepreneurship, startups, and build-in-public learning. Sethira represents practical thinking, execution-first mindset, and modern growth strategies for founders, marketers, and professionals who want to escape mediocrity and build meaningful businesses.

As the Founder of Stratechgy, Sethira works at the intersection of digital marketing, artificial intelligence, personal branding, and startup growth. His work emphasizes real-world application over theory—covering areas such as AI marketing, SEO, AEO, GEO, Vibe Marketing, automation, content strategy, and growth systems.

Through content, courses, podcasts, and consulting, Sethira shares insights on:

Entrepreneurship & startup building
AI in digital marketing
Personal branding for founders
Build-in-public mindset
Practical business systems & growth hacks

Sethira’s mission is to help individuals and businesses think independently, leverage AI intelligently, and build scalable digital assets without hype-only strategy, clarity, and execution.